There are not a lot of options for individuals who want relax with a drink, but don’t want all of those empty calories. Several people who are looking to live a more fit and more healthy lifestyle have to compromise on flavor when it comes to mixed drinks and the sugar and empty calories they contain.
Beth has her best friend's wedding coming up in 3 months. As the maid of honor, she is feeling the pressure. Her best friend, Carly, is the bride and has always been very health conscious. Beth told Carly she would partner diet with her for the wedding. That means cutting back on happy hour drinks with coworkers. Beth has recently made a habit of eating healthy meals, but for the next three months she wants to see even more progress. Next, cutting out empty calories from beer. Beth is looking for a substitute for her nightly beer with dinner, or her happy hour go to craft brew with something lighter and with fewer calories.
Adrian has an audition coming up in two months. Not just any audition, the biggest audition of his life. He recently just finished a musical where he had to gain weight to portray the athletic character he played. Adrian needs to lose the weight that he gained for his role before his audition. He doesn’t want to compromise his social life, and already eats healthy seeing that he is vegetarian. Adrian is a big mixed drink fan and frequents the Sugar Factory in the meatpacking district. Adrian needs to stop drinking the empty sugary calories and is willing to do pretty much anything to land this role.
To create a go-to application for individuals who are health conscious and looking to try new custom beverages. Personalization will ensure that the user will have a unique experience with a functional, useful mixology application.
The Core Features & Functions
1) Application generates new beverages upon opening.
2) Ability to customize preferences.
3) The option to randomize the beverage selection.
4) Give the user the power to set a calorie limit for their beverages.
Content Flow Overview
Typographic Inspiration Board
Style Inspiration Board